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Digital Marketing, Google Ads & MarTech Advisor

Campaigns, data, website and technology. I fix what is blocking your growth.

I directly manage Google Ads, tracking, analytics, landing pages and automation. When the issue spans several functions, I coordinate internal teams, developers and external partners.

Describe the problemSee how I work
Fabio De Leonardis, consulente digital marketing e MarTech
“Performance never depends on a single channel, but on how the whole system works.”
20+
years in digital marketing
100M+
managed through Google Ads
8
years as a consecutive Google Premier Partner
10+
industries with deep hands-on experience

The problem

The problem is not always inside Google Ads.

An account may be well structured and still produce weak margins. The bidding signal may be wrong, the landing page may lose demand, the CRM may not return lead quality or the booking engine may block the sale. I review the full path, not only the campaigns.

  1. Advertising costs growing faster than revenue.
  2. Incomplete or unreliable conversion data.
  3. Landing pages that lose qualified demand.
  4. Agencies and teams working in separate silos.
  5. Automation, CRM and platforms that are not coordinated.
  6. No clear priority between quick wins and structural work.

Method

First I reconstruct how the business makes margin. Then I decide what to change.

I start from products, customers, the sales process, costs and available data. I separate immediate corrections from measurement issues and from work that requires development or coordination with other teams.

  1. 01

    Understand

    How the company makes money, where it creates margin, how customers buy and what management and teams see as the main constraints.

  2. 02

    Measure

    Final KPIs and useful intermediate signals, tracking validation, dashboards and analysis that expose what drives performance.

  3. 03

    Diagnose

    Campaigns, website, CRM, offer, creative, customer journey and internal processes connected. An issue visible in Google Ads may originate elsewhere.

  4. 04

    Prioritise

    Obvious waste, configuration issues, incomplete tracking and misallocated budget first, alongside the medium-term work that creates a larger advantage.

  5. 05

    Execute

    I directly manage Google Ads, analytics, tracking and many MarTech activities, coordinating other specialists where required.

  6. 06

    Optimise

    Regular calls, dashboards, reports and direct communication keep priorities and execution aligned with the business.

See the method

Expertise

I manage Google Ads directly. To manage it well, I also work on data, landing pages and processes.

Explore the expertise

  • Google Ads and paid media

    Account structure, queries, budgets, bidding, feeds, Performance Max and experiments. Decisions start from margin and conversion quality.

  • Analytics and measurement

    GA4, Tag Manager, data layer, online and offline conversions, dashboards and data quality control.

  • CRO, UX and websites

    Landing pages, customer journey, A/B testing, e-commerce and booking engines.

  • MarTech and automation

    CRM, Zapier, n8n, cloud services and AI agents that reduce manual work and improve signals.

  • Strategy and fractional CMO

    Priorities, KPIs, budgets, ownership, mid and top funnel, coordination of teams and suppliers.

  • Operational coordination

    Developers, designers, content, media, operations, revenue and internal teams.

Google Ads consulting

Google Ads is the channel I work on most often, but I never look at it in isolation.

I have managed over 100 million euros of Google Ads spend across more than ten industries. The work starts inside the account and reaches tracking, landing pages, CRM and margin, because that is where the result is decided.

Go to Google Ads consulting

  • Account and bidding

    Structure, budgets, queries and the signals that drive automated strategies.

  • Measurement and offline conversions

    GA4, GTM, conversion value and commercial data flowing back to the campaigns.

  • Lead quality

    From submitted form to opportunity and sale, not just cost per conversion.

Fractional CMO

Senior marketing direction, when a full-time CMO is not needed yet.

I work alongside CEOs and owners as a Fractional CMO and outsourced marketing director, taking responsibility for strategy, budget, KPIs, teams and suppliers with a level of involvement sized to the company.

Discover the Fractional CMO service

Industries

The same metrics do not apply to every industry.

A hotel must connect demand, availability and the booking engine. A tour operator must read data by product, date and capacity. An education provider must follow the lead through to enrolment. The industry pages explain those problems instead of reducing them to a list of services.

Executive master classroom with a lecturer and professionals attending

Education

Qualified leads, CRM, admissions guidance, enrolments, cohorts and offline conversions.

Education — Read more
Massage in a treatment room with candles and warm lighting

Wellness

Demand, trust, qualification, bookings or sales, follow-up and customer continuity.

Wellness — Read more
See the industries

Hospitality

Hotel marketing, from the first click to the direct booking.

I connect acquisition, Google Hotel Ads, website, booking engine, tracking and revenue to help hotels and hotel groups govern the direct channel.

Hotel marketing and direct booking

Experience

Working in digital marketing since 2005, without leaving the operational work.

I led a team of approximately 20 people, worked on projects for major brands and have been an independent consultant since 2011. Since 2020 I have been CMO of The Bright Hotel, supporting the marketing of ten hotels in the United States alongside MarTech projects for hospitality.

Throughout my career I have worked on projects for national and international companies and brands, with different roles and scopes.

  • Ferrari
  • Procter & Gamble
  • Eni
  • Enel
  • Pagine Gialle
  • Renault
  • Swiss Post
  • City Wonders
  • Tutto Visure
  • WeCanRace
  • Meliusform
  • Skuola.net
  • Evolution Academy
  • Tiny Wizard
  • The Bright Hotel
  • Virtus Roma
See the full background

Principles

I do not promise results before seeing the data, margins and processes.

I do not apply the same formula to every company. I first verify what is measured, how revenue is generated, which constraints exist and who must execute the work. If I do not see a useful role for me, I say so.

Recommendations

Recommendations remain on LinkedIn, with the name and profile of the person who wrote them.

I prefer not to reproduce them on the website. The link opens recommendations published directly by clients and colleagues.

Read the recommendations on LinkedIn

Tell me where you are losing efficiency, sales or control.

Share what has changed, which KPIs are deteriorating and what is already in place. The first call is used to determine whether the issue falls within the areas I manage directly.

Describe the problemMessage me on WhatsApp