Is the first conversation free?
The first conversation is there to understand the situation and assess whether the conditions exist to work together. It isn’t a full audit or free operational consulting.
How I workContact
Tell me what is happening in your marketing.
Describe how your company works, which activities are already running and where you are running into difficulty. I read the information personally to understand if and how I can be useful.
How to reach me
Form
For a structured enquiry: you give me the context and I come prepared to the first conversation.
Fill in the formWhatsApp
For a direct first message, when a few lines are enough to start.
Message me on WhatsAppEmail
For documents, data or detailed information you want to attach.
Send an emailLinkedIn
For the professional profile and the recommendations published by clients and collaborators.
Open the LinkedIn profile
Enquiry
The information that helps me start
You don’t need a polished brief. What helps is understanding the business model, what is already running, the results you are seeing and what you think is limiting growth.
Process
What happens after you send it
I don’t prepare a standard proposal before understanding the context. The first conversation is there to assess the problem, the priorities and the kind of contribution needed.
I read the enquiry
I read the information personally: it doesn’t go through a sales filter.
I assess the fit
If the project is something I can help with, I propose a first conversation.
First conversation
It’s used to understand the business, the available data and the problem you are seeing.
Possible collaboration
Scope and priorities are defined only after understanding the situation.
When it makes sense
This conversation can be useful if…
This isn’t a list of requirements: these are the situations where my contribution tends to be most concrete.
- You invest in digital marketing but aren’t satisfied with performance
- Advertising costs are increasing
- You don’t trust your tracking or reporting
- You need to connect campaigns, website, CRM and sales
- You are building an acquisition system
- You are looking for a senior operational consultant
- You are evaluating a fractional CMO
- You need coordination between agencies, teams and suppliers
Details
Direct contacts
Fabio De Leonardis
Digital Marketing, Google Ads & MarTech Advisor
- +39 329 21 52 257
- Fabio De Leonardis
- Markets
- Italy and English-speaking markets
Direct answers
Before you write
Do you work on ongoing assignments?
Yes, mostly on monthly assignments. Contracts stay flexible and the collaboration can generally be ended with 30 days’ notice.
How a collaboration worksCan I ask only for Google Ads management?
Yes. If the scope is clear, I can handle account management alone. I will still flag when the problem comes from tracking, the website or internal processes, because in that case working only on campaigns won’t solve it.
Google Ads and paid mediaDo you take fractional CMO assignments?
Yes, including outside hospitality and travel, when senior and continuous marketing leadership is needed without a full-time hire.
Experience and rolesDo you work with companies outside the listed industries?
Yes. The listed industries are those with the deepest experience, but I consider projects from other fields when the problem involves Google Ads, measurement, MarTech, CRO, lead generation or marketing leadership.
The industriesCan we propose a revenue-share partnership?
Revenue-share arrangements are possible but need a specific agreement, with verifiable data and clear ownership of what influences the result.
How assignments are set upWhat information should I include in the first message?
What you sell, which marketing activities are running, the results you are seeing and where you think the problem is. If you already have data on costs and conversions it helps, but it isn’t essential.
Where I startDo you work with international companies?
Yes. I work in Italian and English, across European and US markets: in the CMO role I look after marketing for ten hotels in the United States.
Markets and experienceI don’t promise results before understanding the context. What I can do is help you see which data, processes and decisions need to be analysed to locate the problem.